We help clients beat the competition

Put your website in front of the right people

Choose our Google Adwords & Bing Ads services.

With paid advertising we can bring targeted traffic to your website, instantly, aiming to your put your product or service in the right position making best use of your available budgets. Bringing potential customer to your website is vital if you want to ensure your company is a success.

Getting the right people to your website isn’t easy, but that’s where we can help

Taking the time to understand your business, your products and the services you may provide helps us to really put you in front of the competition.

Get results that matter

We help clients beat the competition, appearing at the top of Google search allows people see view your product and website and ultimately go ahead to achieve your goals. Your business goals should be at the heart of Adwords and understanding what you want to achieve through our Adwords service is key to creating a great campaign and an Ad.

Get Instant Results

We help clients beat the competition, appearing at the top of Google search allows people see view your product and website and ultimately go ahead to achieve your goals. Your business goals should be at the heart of Adwords and understanding what you want to achieve through our Adwords service is key to creating a great campaign and an Ad.

 

We create digital marketing strategies through to reporting, we can manage your account or just optimise your current PPC account.

 

Keyword Research

Forming your keyword list is an ideal place to commence. Using keyword tools this gives us numerous options that can be helpful in filtering and streamlining the keywords to be used. We take caution when choosing keywords and always look for user intent as well as looking for words that should be excluded from your account, campaign or adgroups.

Search campaign

Crafting well-structured campaigns that are targeted in-line with your with business needs is essential.  We can structure campaigns differently, to begin with, ensuring we gather actionable customer data. Undertaking more research down the line will only help to improve your account to help drive more enquiries or sales.

Managment

As PPC specialists we are able to manage, maintain and optimise your Google AdWords accounts while ensuring they attain their highest potential within a specified budget. The diversity of the accounts range from large multi-national companies spending thousands of pounds a day to small e-commerce businesses that only need to spend 10 a day

Get in touch today

As PPC specialists we are able to manage, maintain and optimise your Google AdWords accounts while ensuring they attain their highest potential within a specified budget.

  • Keyword discovery and selection
  • Create emotive Ad text
  • Help with optimising landing Pages
  • Install conversion tracking
  • Verification installation of codes
  • Identify wasted Ad spend
  • Quality score analysis and improvement
  • Ad extensions improvements
  • Account monitoring
  • Cost management
  • Campaign improvement
  • Competitive research

GeneralSay HiOther

 

Insure if Google Adwords is for you?

 

Google Adwords is a paid advertising platform PPC (‘pay per click adverting’ – and also mentioned as ‘paid search’.
It allows advertisers to bid for search terms (keywords) that people enter into Google or bing search bar.

Website owners choose keywords that a buyer or searcher might use on Google and then create an advert that will appear in the search results based on your chosen keyword. The adverts are related to the search term.

How much to I spend on PPC?

With PPC you can budget daily, setting a daily amount to spend with Adwords, per campaign or total account, you can pause or change the amount anytime you want.

Depending on the nature of your campaign and profit attached to your business goals this amount can be as little or high as you want. If your product is in a competitive market then you will need to ensure you are bidding the best you can to get the customers you want to your website. Your potential customers search the web millions times a day using thousands of different combinations of keywords. Google Adwords allows you to put your website or product in front of the right people at the right time.

Google Adwords cost per click (cpc)

Your cost per click can vary massively depending on the natural of your goals and business market. You can set a maxim amount for cost per click but you need to ask yourself: How much do I want that person to click on my ad?

To obtain a high keyword quality score, it is important to have a well-structured and relevant campaign that uses focused ad groups which have a high click through rate. This will ultimately result in a higher position with minimal cost per click.

The three popular keyword modifiers:

Broad match

This is a widespread all catch modifier that ropes in any search phrase that has a slight relation to the target keyword. The danger portended by this is that, if you don’t have a negative keyword list, it will show ads for non-related searches.

“Phrase match”

This modifier is more controlled and shows your ads for only those searches that contain your keyword within the search phrase. The negative keywords need to be utilised to eliminate possible inappropriate searches from initiating a trigger effect on your ads.

[Exact match]

The exact match will only display your ads for searches that have an exact match with your keywords. The so called “keyword matching options” setting embedded within the campaign setting, is set to allow you to search plurals, misspellings as well as other variants of both the exact and phrase matches.

Campaign creation

You need to decide which on the particular Google networks you will utilise when setting up your account for the first time- is it the Google search and search partners or the display network. In case you use both techniques, distinct campaigns are built for each.

Make sure to systematically go through each campaign when setting it up and making sure you fully understand each before it is set up.

In case your campaign targets mobile devices and desktops and the mobile traffic is so significant, it may be beneficial to optimise each device’s individual campaign. The enhanced campaigns introduced by Google make it impossible to choose exactly which devices your campaign should target (mobile, tablet and desktop). All devices will be automatically targeted by the campaigns and therefore no need for replication.

Create Your ad groups and ad copy

Breaking down and grouping your keywords should be properly figured out when establishing your ad groups. Illuminate the search terms that may be triggered by your keywords and the ads that may be become visible. The ads must specifically relate to the keywords within the group and possess some relevance to the likely search terms.

Dynamic keyword insertion should be used relevantly as it gives you the freedom of inserting the keyword responsible for showing your ad from any angle of your ad content.

Single high traffic keywords that possess several meanings are difficult in maintaining an excellent score. Containing these kinds of keywords in their ad group yields better management. The ads used should share the message as plainly as possible to eliminate inappropriate click troughs.

Landing page optimisation

The landing page is one of the important aspects of your campaign which is often overlooked. It adds towards quality score and also plays a significant role in website visors conversion. The last thing that you would expect is to have potential customers bouncing back due to poor page experiences after creating a perfect campaign and paying for clicks.

It is a must to have good landing pages with offering an excellent user experience. Landing pages must be user-friendly and be relevant to the search term. Most important, the page must contain a clear and concise CTA that will help you get more visitor to convert on your landing page.

Creating a conversion in AdWords and placing the script on the form/order confirmation page within your landing page is essential in managing your keywords and landing page performance.

Don’t waste money

Poorly constructed and managed accounts can burn through your money very quickly. When setting up the campaigns without any previous experiences, there is need to at least get an understanding of the basics when setting up campaigns before they go live.

If you are completely perplexed by PPC marketing or confused by the appearances of the AdWords, then you should consider paying for PPC management services – Let an expert create or manage the account for you as this may save you a lot of cash in future. We always offer free advice and are more than happy to audit your account and provide you with a PPC strategy to meet your goals.